Diddy and Ciroc are offering up free cab rides on New Year’s Eve
“New York is the world’s most iconic New Year’s Eve city, so let’s lead by example and show everyone that a sophisticated holiday celebration doesn’t just end when the ball drops, but when everyone gets home safely,” Combs said.
Thousands of $15 debit cards that can be redeemed for single taxi rides will be handed out by Ciroc street teams in Times Square and in Chelsea beginning at 11 p.m. Wednesday night.